
What do you take to client interviews? What do you present when discussing the client's needs, the concept and the products? Using visual aids will make your job a whole lot easier. Consider the following US research on the subject:If you use visual aids, prospects are 43% more likely to be persuaded; prospects will be willing to pay 26% more for the same product or service (this helps overcome cheaper competitor products); learning is improved by up to 200% (important, since your products are not easily understood by most clients); retention is improved up to 38% and the time it takes to explain complex topics is reduced by up to 40% (it has...